Moerheim New Plant b.v. is going all out at this year’s FlowerTrials with its Sundaville® plant
At the FlowerTrials, which run from 14 to 17 June in Aalsmeer and Westland in The Netherlands and Rheinland-Westfalen in Germany, Moerheim will show how, starting next year, Sundaville will be supported by a new, contemporary marketing campaign. Moerheim’s aim is to make Sundaville a truly modern brand - which it says will be a first in the plant world.
It will even have its own slogan: “Summer, brought to you by Sundavill.”
Besides a substantial marketing campaign and an increase in the number of sales outlets, Moerheim New Plant b.v. will also be bringing out a Sundaville-branded line of gadgets.
The Europe-wide campaign is being developed by TheBrandHotel. Stephan Pröpper at TheBrandHotel said: “Sundaville has something of the ‘Truman Show’ about it. An innocent, trouble-free world, where the sun shines, and now and again there's a refreshing rain shower and a gentle breeze; a care-free existence. And that’s exactly why Sundaville will put a smile on your face. It's what people are hankering for these days, particularly during the summer."
Jeroen Egtberts, managing director of Moerheim New Plant b.v., said: “Sundaville plants have flowers that are colourful, cheerful, unassuming and understated. That’s what makes it such an attractive and well-loved plant. Sundaville will put a smile on your face.”