iflorist has once again teamed up with Disney to promote Disney’s latest blu-ray and DVD release, Tangled, based on the much-loved fairy story of Rapunzel in the tower.
The Rapunzel of Tangled is no traditional shrinking violet, however. Her feisty escapades were a box-office smash with adults and children alike, and the home release of the film is set to be the same.
iflorist’s members will be joining in all the fun of the film when the blu-ray and DVD are released on 23 May. Posters, online promotions, email newsletters and PR activity will raise the profile of the film through iflorist’s network of independent florists.
A special bouquet has also been created by iflorist’s in-house designer especially for Tangled, and will be exclusively available from iflorist online and through its network of florist member retailers. The “Let Your Hair Down” bouquet reflects the film heroine’s love of nature and joy of being out in the woods around her tower for the first time.
The “Let Your Hair Down” bouquet will form the basis of an amazing prize for iflorist customers, available via the competition page at iflorist.co.uk. One lucky customer will win flowers for a whole year, courtesy of iflorist – 12 bouquets in all - while 10 runners-up will receive a copy of the newly-released film on blu-ray double play.
