FloraHolland has introduced a special new variant of the Anastasia chrysanthemum to the Naaldwijk auction.
The Anastasia Star Pink, produced by Arcadia Chrysanten and licensed by Deliflor Chrysanten, is a disbudded chrysanthemum with pale pink florets and a striking fresh green tip to each of the ligulate petals.
It is supplied to FloraHolland Naaldwijk in water and the packaging is designed to fit around flower containers. Not many disbudded chrysanthemums are supplied in water. By delivering the flowers in water and in their own exclusive packaging, Anastasia Star Pink is aimed specifically at buyers in Western Europe.
The cardboard “container box” can also be easily transformed into an attractive display and used to present the flowers at the wholesalers. The print on the packaging depicts a trendy application of Anastasia Star Pink, which immediately provides the florist with inspiration on how to use the product.
Anastasia Star Pink is supplied daily to the FloraHolland Naaldwijk flower auction by Arcadia Chrysanten. The packaging was developed by breeder Deliflor in cooperation with Arcadia and will be used until about mid October. Buyers get this packaging free of charge.
The VBN code is: 109671
For more information on the introduction of Anastasia Star Pink and its packaging, please contact Stefan de Hoog, product manager at Deliflor, on +31 174 526 200.
