Deliflor introduces Zarita chrysanthemum


Rhys Timson, May 10th, 2011

Deliflor Chrysanten will be introducing a new variety of chrysanthemum – Zarita – to the FloraHolland Naaldwijk auction on Thursday.

The orange chrysanth, from grower Kwekerij John Vollebregt, will replace the Orange Day variety, and is notable for its “pretty colour, fresh green centre, heavy quality an outstanding vase life.”

The new variety has the VBN code 109389 and 10,000 stems a week will be available from the auction.

It is also part of the Deliflorin’s loyalty programmes so by ordering Zarita buyers will earn points toward the many prizes on offer under the scheme. Visit www.deliflor.nl/deliflorins for more information.