The new Dolcetto!® rose, from Schreurs and Linssen Roses, will be available to buy at FloraHolland from 15 April.
The new rose, grown in the Ethiopian highlands, was launched at the Schreurs booth during the IFTF Flower Expo on 5 November last year. Schreurs, together with its clients and other industry figures, came together during a colourful cocktail party to name the new special rose – which was toasted with specially bottled Dolcetto wine.
Miranda ter Voorde, who made use of the Dolcetto rose in her book Celebrations, said: "The appearance of this beautiful rose reminds me of a garden rose. Full, but also featuring little butterfly-like petals that appear nicely curled. The soft delicate lilac colour is a welcome addition to the extensive range by Schreurs. I find her an outstanding rose because her colour combines well and can nicely adapt all year round. In spring combined with hues like baby blue and bright green shades; in summer combined with pink and bright pink tones; in autumn with the classic fall colors such as red and brown; around Christmas with more deep purple and red hues and in winter with light blue and white.
“I believe that this rose will do well especially in wedding arrangements because of her soft lilac color. As a single flower, she is wonderful for occasions such as Valentine day or Mothers day. She really doesn’t need to be touched up to be beautiful. I think she is a top quality flower that is good to work with. She also has a nice thick stem that nicely compliments her flower."
Dolcetto will be auctioned in the Fleur Primeur group and has the VBN code 107534. The first five Dolcetto buyers on 15 April will all receive six free bottles of Dolcetto wine.