Smithers‐Oasis, the company that invented the floral foam category, has just reinvented it with the launch of OASIS® Floral Foam Maxlife.
With the introduction of OASIS® Floral Foam Maxlife, florists can offer customers around the world the unmatched ability to keep flowers alive as long, or longer, than flowers in water.
With OASIS® Floral Foam Maxlife, Smithers‐Oasis empowers florists with the unique ability to ensure superior hydration, thereby maximising the life, freshness and vibrancy of cut flowers. OASIS® Floral Foam Maxlife maintains the quality and consistency of OASIS® brand Floral Foams, while providing a proprietary floral foam formula that maximises the lifespan of a variety of flowers, including traditionally hard‐to‐hydrate flowers, such as roses.
“With OASIS® Floral Foam Maxlife, florists will be able to offer flowers that live as long, or longer, than flowers in a vase,” said Smithers‐Oasis president Robin Kilbride. “It is our most flower‐friendly floral foam formula to date and opens doors to many new possibilities in floral design.”
OASIS®Floral Foam Maxlife is proven – through enhanced hydration – to keep petals and leaves from premature wilting, falling, browning, bent neck and stem burn in soft‐stem flowers, such as gerberas.
Promoting the natural freshness of all types of flowers ensures that they remain more beautiful over a much longer period of time – significantly enhancing the consumer experience. And a longer, more natural lifespan for flowers, as compared to other floral foams on the market, translates to greater value to retail florists.
Florists build their reputation on quality, consistency and design. That means success depends on the beauty and longevity of the flowers. With OASIS® Floral Foam Maxlife’s ability to maximise flower life through proper and consistent hydration, florists are free to prepare arrangements in advance without fear of sacrificing their products’ freshness and beauty.
Moreover, providing arrangements in floral foam enables florists to appeal to the majority of flower‐buying consumers. With OASIS® Floral Foam Maxlife, consumers can now enjoy their floral arrangements longer, as flowers stay more naturally vibrant than ever before.
For wholesalers, OASIS® Floral Foam Maxlife carries the power of the industry’s top floral foam brand, which helps ensure retail florists have access to the best products in the floral industry.
Finally one other huge benefit of this revolutionary floral foam is OASIS® Floral Foam Maxlife will be the same price as their previous floral foam, it doesn’t cost any more.
Mar 4, 2011 , UK
When will the new foam be available from our wholesaler?