Yankee’s new collection of candles to mark the summer season is now available for trade order ahead of the first deliveries in April, the company has confirmed.
The new summer fragrances present retailers with the opportunity to refresh their stocks in anticipation of consumer demand for “feel-good” summer scents, according to Yankee.
Yankee reckons the new line, which is based on four distinctive scents, will help retailers capture consumer attention and imagination in store.
It says summer scents need to be uplifting, rejuvenating and inspiring to tempt consumers, and insists the new collection ticks all those boxes.
The line-up includes Bahama Breeze, featuring a tropical blend of pineapple, grapefruit and mango; Pink Sands, a mix of bright citrus, sweet florals and spicy vanilla; Fluffy Towels, combining lemon, apple, lavender and lily; and French Lavender.