eFlorist launched its Christmas range yesterday.
This means that customers will be able to order their Christmas gifts for family, friends and themselves in store, online at www.eflorist.co.uk or by telephone. Their orders will be fulfilled by a florist local to the recipient in keeping with eFlorist philosophy.
The range has been designed to offer the customer a varied selection of products to satisfy all tastes and, of course, to offer florists a variety of designs that are easy to stock for and fulfil.
And to optimise sales and to satisfy varying customer spends, many of the designs come in three sizes: small, medium and large – and at three price points.
Classic and contemporary
The range is split into two parts to reflect current trends. Not surprisingly, the Classic range offers something for customers who like to keep Christmas more traditional so alongside conventional reds and greens – which include some pale to lime shades – they are accessorised with on-trend tartan ribbon and scented with cinnamon and orange.
The Contemporary offering celebrates with lots of zingy lime green and touches of pink and purple or cool whites and silver. The tartan ribbon remains but gold or silver sprayed Lotus Seed Heads add a touch of the exotic to Contemporary Christmas.
To ensure a smooth operation, eFlorists will receive a “Christmas Tool Kit” with counter cards and posters as well as easy make-up information.
Floral Essential (www.floralessential.co.uk), eFlorist’s sundry partner, is stocked up like Santa’s sack with all the sundries needed for the Christmas range.
